We are an AI consulting & product studio
AI consulting & product studio

Safe. Simple. AI.

Safe. Simple. AI.

We deliver AI strategy,  governance, education, & tailored solutions as an AI operations partner to small and medium sized businesses in Australia. 

We deliver AI strategy,  governance, education, & tailored solutions as an AI operations partner to small and medium sized businesses in Australia. 

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Making AI adoption practical, secure & human-centred.

In the world of AI, standing still is falling behind.

AI is advancing rapidly and global adoption is accelerating. Yet many businesses are stuck in the 'experimentation phase', with the risk of data security, shadow AI (ungoverned use) and unrealised ROI becoming a growing risk.

88% of businesses globally are now using AI. However, 63% of organisations lack AI governance and strategy to ensure safe adoption & measurable ROI.

That’s where we come in. We help bridge the gap between fast adoption & secure implementation, helping SMBs build the capability, confidence and governance foundations needed to adopt AI safely and effectively

Client
Ashleigh Greaves

CEO & Founder of Simplefy AI

Office

Not sure where to begin? That's where we start

AI is not a one-time exercise, it’s a roadmap. Our mission is to be the industry partner and AI operations arm that delivers strategic clarity, robust governance and ongoing AI deployment that scales across your business as AI continues to evolve. 

Office

Not sure where to begin? That's where we start

AI is not a one-time exercise, it’s a roadmap. Our mission is to be the industry partner and AI operations arm that delivers strategic clarity, robust governance and ongoing AI deployment that scales across your business as AI continues to evolve. 

Office

Not sure where to begin? That's where we start

AI is not a one-time exercise, it’s a roadmap. Our mission is to be the industry partner and AI operations arm that delivers strategic clarity, robust governance and ongoing AI deployment that scales across your business as AI continues to evolve. 

We start where you are with AI

We meet you where your business & people are at. Whether you’re new to AI or ready to scale, our team tailors our briefings, strategy & governance, and AI solutions based on your level AI readiness. We’re a diverse team with experience in innovation, finance, engineering, venture capital, blockchain & AI across multiple industries spanning over a decade. 

Ashleigh

CEO & Founder

Team Member
Sam Ruto

Project Manager

Team Member
Eric Manter

SEO & Founder

Team Member
Ashleigh

CEO & Founder

Team Member
Josh

Head of Ops & Co-founder

Team Member
11point2

Investor & Partner

Team Member
Ashleigh

CEO & Founder

Team Member
Sam Ruto

Project Manager

Team Member
Eric Manter

SEO & Founder

Team Member

Our values

Simplicity & Transparency
Passion & Care
Grit & Go
Simplicity & Transparency
Passion & Care
Grit & Go
Simplicity & Transparency
Passion & Care
Grit & Go

We cut through the hype, delivering results as an embedded AI operations partner for our clients.

We care deeply about our clients' success, but we also care about how AI will change the future of work, the evolution of skills & the people we work with in organisations.

This remains at the forefront of how we operate, delivering safe, ethical & human-centric AI solutions, where human value persists, beyond just business growth.

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Client

Partnering with simplefy.ai is an important step in shaping our long-term approach to digital transformation, which is embedded in our strategic plan.  Their team, led by Ashleigh Greaves, is working closely with us to develop a clear and practical AI roadmap that aligns with our strategic priorities and strengthens our ability to make an impact in the community.

Paul Flynn

CEO, THRF Group

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Client

Partnering with simplefy.ai is an important step in shaping our long-term approach to digital transformation, which is embedded in our strategic plan.  Their team, led by Ashleigh Greaves, is working closely with us to develop a clear and practical AI roadmap that aligns with our strategic priorities and strengthens our ability to make an impact in the community.

Paul Flynn

CEO, THRF Group

next

Client

Partnering with simplefy.ai is an important step in shaping our long-term approach to digital transformation, which is embedded in our strategic plan.  Their team, led by Ashleigh Greaves, is working closely with us to develop a clear and practical AI roadmap that aligns with our strategic priorities and strengthens our ability to make an impact in the community.

Paul Flynn

CEO, THRF Group

More of what we do

Combining executive education, strategic clarity, robust governance & delivery capability.

Less noise, more clarity.
Let's simplefy AI for your business.

Less noise, more clarity.
Let's simplefy AI for your business.

Less noise, more clarity.
Let's simplefy AI for your business.

Simplifying AI to unlock leverage and growth for your business.

We deliver AI strategy,  governance, education, & tailored solutions as an AI operations partner to small and medium sized businesses in Australia. 

© Simplefy Artificial Intelligence. 2025.

Dribbble Icon

Simplifying AI to unlock leverage and growth for your business.

We deliver AI strategy,  governance, education, & tailored solutions as an AI operations partner to small and medium sized businesses in Australia. 

© Simplefy Artificial Intelligence. 2025.

Dribbble Icon

Simplifying AI to unlock leverage and growth for your business.

We deliver AI strategy,  governance, education, & tailored solutions as an AI operations partner to small and medium sized businesses in Australia. 

© Simplefy Artificial Intelligence. 2025.

Dribbble Icon